State law requires that advertised invoice prices be the actual cost of the vehicle to the dealer after all manufacturer holdbacks and incentives have been subtracted. The invoice price may incorrectly include an amount which the manufacturer holds back and later returns to the dealer as profit. "Above or Below Invoice" – "Invoice" price referred to in these offers may not really reflect what a dealer actually paid for the car. "Special" or "Sale Price" – references a former price when the car may never have actually been offered at the "former" price State law requires that the dealer sell you the vehicle at the advertised price even if you are not personally aware of the advertised price. "Bait-and-switch" – a very attractive deal on a car is advertised (the "bait"), but at the dealership the salesperson tries to sell a more expensive car (the "switch").
Advertisements can also be confusing and some are even deceptive. Advertising TacticsĪdvertising can be helpful to consumers by being informative and as a time-saving tool.
If you would like to file a complaint based on unfair or deceptive sales tactics, please file a complaint or download a paper complaint form here or call us at 1-80. We see the tactics mentioned below as serious violations of the Washington State Consumer Protection Act and want to know if you have been subjected to any of the following.
A savvy consumer should be aware of some common misleading tactics used by car dealers.
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