At this point, I didn't realize that Bert was a real person - none of us did. Isabella said, sure, I'd be interested in doing that.
Somebody from the Burt's Bees contacted us to do something similar for a little kind of advertising thing that they were looking at doing.
I helped her out with a series of films called Green Porno that there are these little short films about the sex lives of insects where she plays the insects. Acor and director Isabella Rossellini and I worked together for a number of years. Jody Shapiro: It's kind of a long story, but I'll try to simplify it. First things first, how did you get involved with making this documentary? So yeah, it's been a long journey and I'm happy to see it get to see it find its way to new platforms.īrad Gage: Burt Shavitz is such an incredible character and Burt's Bees has such an enduring legacy. Jody Shapiro: Yes, it came out a little bit ago and, before that it took a good couple of years between shooting and editing and getting it out. And so, it's been a long journey with this film. Watch the entire conversation above, and see highlights of their chat below, which have been edited for length and clarity.īrad Gage: Great to have you here, Jody. Related: Burt Shavitz, the Bearded Hippie Co-Founder and Face of Burt's Bees, Dies at 80īrad Gage, Director of Entrepreneur Studio, sat down with the film's director and producer, Jody Shapiro, to discuss the lessons entrepreneurs can pull from the film, as well as give content creators insights on what it takes to create and distribute films in an ever-changing media landscape. It was an act of God, I mean, it was a no-brainer." "It wasn't as if I'd summoned these bees down or gone looking for them. "I had no desire to be an upward mobile rising yuppy with a trophy wife, a trophy house, a trophy car," Burt explains in the doc. In the incredible documentary, Burt's Buzz, now streaming for free on Entrepreneur TV, viewers meet Burt Shavitz, a reclusive, bee-loving man who built a billion-dollar company without intending to. But did you know that "Burt" was a real person and that he really had bees? There's a good chance that you know the Burt's Bees line of skincare products.
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